Morphe Make-up
In-Store accessibility
Accessible Packaging
Problem:  There is no inclusivity in products and representation for people with disabilities in the beauty industry and beyond. Visual impaired people struggle with getting products that they can use.
Insight: People think just because blind women can’t see, they don’t care about what they look like but they do.
Idea: Beauty goes beyond sight. In-store assistant basket device to navigate the Morphe store autonomically, along with high contrasted shelves and packaging with embossed type and braille for different degrees of visual impairment. 
Brand: Morphe
Campaign: Beauty goes beyond sight
Art Director/Designer: Paola Gómez Witt
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