Problem: Get more people to sign up for Viva Tastings cooking classes.
Insight: Whether it’s a fear of burning their food, themselves, or simply a worry that their food isn’t going to taste good, some people have a fear of cooking.
Idea: Viva Tastings give you the tools to fight the monstrosities people make in the kitchen.
Brand: Viva Tastings
Campaign: Learn to cook fearlessly.
Art Director/Designer: Paola Gómez Witt
Copywriter: Ted Clow