Mundito - Sleeman Breweries
Problem: Sleeman Breweries need to expand its market share in the Canadian beer industry by connecting with a younger audience.
Insight: The legalization of cannabis has added an alternative to alcohol and is slowly becoming more socially acceptable. Young adults look for products that can match their fast paced lifestyle without having to sacrifice a day to recovers.
Idea: Creation of a cannabis infused drink: Mundito
Brand: Sleeman Breweries
Campaign: The Power of Mundito
Art Director/Designer: Paola Gómez Witt
Copywriter: Ben Hamr