Post-it enthusiast
Hola, I’m Paola! An Art Director, Graphic Designer, and Photographer Argentinian-born and raised mostly in Ecuador, now based in England. I hold a degree in Graphic Design and began my career in the advertising industry, where I built a strong foundation in concept-led design and visual storytelling.
After working as part of the design team at Publicis Toronto, I’m now embarking on my freelance career, bringing a thoughtful, strategic approach to every project I take on. I’m highly proficient across Adobe Creative Suite, with a strong balance of technical execution, concept development, and visual craft.
My work is deeply influenced by my heritage and cultural roots, shaped by both Argentina and Ecuador. This cultural duality fuels my creative perspective, informing each project with depth, sensitivity, and originality.
I approach my work with great care and intention, valuing collaboration, clarity, and detail at every stage of the process. Now working independently, I’m excited to collaborate with brands, studios, and individuals who value meaningful design, strong concepts, and considered execution.