Lotto Max & DoorDash
Problem: Get U35s to think of Lotto Max.
Insight: Millennials spend a lot of time on delivery apps and Doordash is the leading contender in Canada. They also enjoy a little extra bonus omph with their purchases, so that’s exactly what we gave them.
Idea: "Dream Depot" Have a Lotto Max ticket? Scan it via DoorDash for in-app promos. Don’t have one? Purchase tickets through the Lotto Max “restaurant” in Doordash.
Brand: Lotto Max
Campaign: Dream Depot
Art Director/Designer: Paola Gómez Witt
Copywriter: Lucia Zhang