Lotto Max
Problem: Get U35s to think of Lotto Max.
Insight: People of 18 to 35 have different kinds of dreams and aspirations.
Idea: No matter what your dream is, it is valid and worth having it.
Brand: Lotto Max
Campaign: Dreams come in all sizes.
Art Director/Designer: Paola Gómez Witt
Copywriter: Lucia Zhang