Kay Jewelers is a leading jewelry brand in the United States, known for celebrating love, relationships, and life’s meaningful moments through emotionally driven storytelling. As a Production Designer on the brand, I produced a wide range of digital and web assets, motion and animated content, and supported the execution of organic social media calendars. I designed Instagram Stories and carousel content, digitally built scenes, refined shadows and backgrounds, and elevated product visuals to support cohesive storytelling across platforms. I also chose to highlight a holiday campaign created in collaboration with Mariah Carey, which included paid, organic, and web assets, as well as animated executions, showcasing a fully integrated, multi-channel campaign approach.
Agency: Publicis Toronto
Creative Director: Rich Lantz
Art Director/Lead Designer: Sofia Mayorga
Copywriter: Jason Lp
Production Designer: Paola Gómez Witt