Eat Real Organization
Branding
Logo Construction
Logo and Certification Badge
Logo B&W versions
Badge Versions
Colour Palette
Typography
Swag
Campaign
Problem: School lunches is America's largest fast food chain. The increasing processed food consumption of children has resulted in poor nutrition and a predisposition to acquire metabolic illnesses at a young age.
Insight: Humans have a natural desire to make comparisons. In fact, we consistently do it to every decision we make. Children in America nowadays have been bringing up the topic of school lunches, and they are aware that they should get better. They complain and laugh as they share their experiences on social media.
Idea: Demonstrate that the Eat Real programme is superior in every way. Nutrition, sustainability, community, flavour, and even appearance.
Food vs. Food Social Media Campaign
Agency: Klick Health
Campaign: Food vs. Food - May The Real Food Win
Copywriters: Pranaya Nair & Sunaina Arora
Art Directors: Sabrina Da Silva & Paola Gómez Witt
Designers: Katherine Yu & Christina Chan-Ying
Team Collaborators: Navya Vohra, Harry Hong, & Vincent Latomasi