McDonald's
Problem: McDonald’s wants to acknowledge that their costumers have made them what they are.
Insight: A lot of people enjoy making their favourite Mcdonald's meal their own.
Idea: Rebranding of Mcdonald's locations to display the names of individual consumers, and featuring special menu items that are their favourite ways to enjoy McDonald's.
Research: We found several blogs and people commenting on different platforms all the different ways they like to enjoy their Mcdonald's.
Campaign
Brand: McDonald's
Campaign: YOU make us, US
Art Director/Designer: Paola Gómez Witt
Copywriter: Lucia Zhang