Problem: McDonald’s wants to engage with its customers in a meaningful way.
Insight: Everyone eats their McDonald’s a little differently.
Idea: Rebranding of Mcdonald's locations to display the names of individual consumers, and featuring special menu items that are their favourite ways to enjoy McDonald's.
Brand: McDonald's
Campaign: YOU make us, US
Art Director/Designer: Paola Gómez Witt
Copywriter: Lucia Zhang
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