Cento
Problem: People have an unjustifiable hatred for anchovies.
Insight: A lot of people eat and actually like anchovies (sauces, salads) and they don't know it.
Idea: People actually like anchovies, they just don't know it.
Brand: Cento (Anchovies)
Campaign: Taste buds don't lie.
Art Director/Designer: Paola Gómez Witt
Copywriter: Reem Khaled