Cento
Bus stop
Bus stop
Magazine
Magazine
Shelf redesign
Shelf redesign
In store
In store
In store divider
In store divider
In store divider
In store divider
Social media
Social media
Problem: People have an unjustifiable hatred for anchovies.
Insight: A lot of people eat and actually like anchovies (sauces, salads) and they don't know it.
Idea: People actually like anchovies, they just don't know it.
Brand: Cento (Anchovies)
Campaign: Taste buds don't lie.
Art Director/Designer: Paola Gómez Witt
Copywriter: Reem Khaled
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